Your feedback

I hope you enjoy the information in this section of the Art Gallery Hub as much as I enjoy offering them.

And please don't hesitate to complain if the articles don't match your expectations.

I am fond of getting your personal feedback. Rest assured, it will always remain strictly confidential.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

What bugs you?

Does anything on this page hinder or even irritate you?

I would love to know. Nothing is unimportant, too small or too big.

If there is something I can fix, I will certainly do it.

Please let me know right away

 

 

Do you shy away from social media?

As a gallery owner you prefer to remain in the background as much as possible. Accordingly, you do the same on line: you focus 100% on the promotion of your artists and their works. And now you use the same approach into the booming social media.

Right?

 

There's one heavy-weight word in 'social media'

'Social' tips the scales.

Compared to 'conventional' online media such as your gallery's site, 'social' media are there to 'socialize' with your online audience. Just as in real life: you don't disappear every time regular visitors pop along. After a while you even talk about other things of interest too.

It's a way to gain trust, build relationships, and win a collector eventually. Build a community.

 

You can win so much more from your social media presence

Few galleries have developed a feeling for social media. Most galleries restrict their social media presence to short appearances at every opening ... to disappear again for weeks.

Others simply follow the familiar one-way 'megaphone' approach: advertising openings, news about their artists, etc., just as they do on their site, in online art magazines or art gallery listings.

Announcing your openings sure is a first step; but take a closer look.

 

Social media are rewarding and enriching beyond expectation

There are no other ways to grow your online presence faster, but this should not be your main goal. Social media are your best option if you want to get closer to your online audience and be able to feel its pulse.

 

True, social media can be more overwhelming than real life

Everyone active in social media feels the same. It's way too much: shorter than a sound bite, more furtive than any other medium, a never ending stream of messages.

Yet, even if it all seems too much, you need to invest in the inter-acting, sharing, socializing part of your presence. Not so much in time (a few minutes a day is enough) but in quality.

 

People expect to discover another aspect of your gallery.

No one is interested in re-discovering the same messages or news items repeatedly. Your followers or fans want to discover little extras you reserve for your “online community” only. About you, your gallery, your artists.

Why else should they follow or 'like' you?

 

Twitter and Facebook to take only two

Both focus on building an audience. By following or 'liking' you, your audience 'opts in'.

Following you on Twitter your audience clearly indicates that they are interested. Likewise on Facebook: visitors become 'friends'. They 'like' what you present.

But followers or 'friends' not only demonstrate their appreciation, they indicate their readiness to inter-act, to start a conversation, to share experiences with you.

They don’t talk to the ‘gallery’ but to the person at the keyboard.

There is more. You get a clear hint in how far they are interested, as they reply publicly or in private, comment or even better retweet (RT) your messages to their audience. Your Facebook's timeline offers similar opportunities.

And it all happens almost in 'real time'. I don't know of any other medium delivering instant feedback on such a scale. This is what allows you to really build a community of interest around your gallery and your artists.

 

There is no medium where you can size the influence of your gallery better

All you need do is look up their identity or timeline to check what sphere of interests your audience lives in. People publish photos, indicate what they like, what other galleries they follow or befriend, which artists they like, etc.

The daily pulse of your audience is not only enriching, it mirrors the influence of your gallery.

If this feedback is a gold mine for corporate firms allowing them to adjust their marketing efforts, don't you think there's something in it for your gallery?

 

As always, it's up to you to make the most of your presence

It's all there, ready at hand. Sure, continuing your 'megaphone strategy' you will grow your audience.

But as long as you don't participate and shy away nothing much will happen despite a wealth of opportunities available.