You are: Reads & Picks
I like to read about art and the art business in all it aspects. Hardly surprising. Art historical works as well as pure financial information. Arts marketing as well as audience development, art fairs, market trends, how art galleries cope with new challenges. Blogs as well as newsletters. It helps to break through all the buzz and clutter. I follow no plan, no strategy. Yes, I am an omnivore.
and artists, between art dealers and their stable, the lives of remarquable art dealers, the history and
evolution of the art market. Old and new, classics and not so common books.
I don't aim to force anyone into my reading routine. If only I can help you discover some interesting reads.
The amount of information published daily on web marketing is even more overwhelming. It demands time and discipline to break through the clutter, filter the fluff and distil level-headed information. Even I document myself daily on the latest evolutions you will not find it here.
Bu tit doesn't mean you'll find here all the latest tips and tricks. I always respect a lot of time before I adopt a new strategy. It has to proof it's raison d'ĂȘtre first.
Tools, software... it
social media and so on. Which strategies to tailor for contemporart art galleries, which tactics to use
to get better conversion rates, how to optimize usability and accessability, how to incorporate social media in the marketing strategy.
If buzz and fluff in the art world are legendary, The web changes constantly,
so do the strategies and tactics to get noticed and ranked.
I could easily keep all this information to myself. But I prefer to share it with you in monthly selections. Tools, documents, videos, some noteworthy readings and findin
of the books and documents I've been reading as well as noteworthy articles on web tactics, methods and web marketing
strategies I've discovered during the last weeks.
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The necessity of artspeak : the language of arts in the Western tradition Author: Roy Harris Summary: Why you should read this book too: Art critics and theorists are often called upon by art galleries Yet, if we match their writings, theories and complexities with Allies or ennemies? How is it possible that even the most erudite art enthusiasts, This book explains (or reveals?) who these art professionals really But what makes this book really fascinating is its focus on the issue And it truly is a real eye opener to read how the goals of art critics and
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Don't make me think Author: Steve Krug Summary: If you never conducted a usability test or a general survey you can't realize
Why you should read this book too: You can easily understand and implement what Steve Krug suggests. Steve Krug would probably be the first to admit that it is tempting Although the concepts of many gallery sites offer a unique visual experience, This is mainly because the concept is too absorbed by the design; and Small details look obvious... only after Steve Krug has pointed them out. Although many usability problems seem evident at first, 'Don't make me think' Written in a conversational style, for non-technical people, it's a wonderful Yet, above all it is a genuine checklist to ensure you've covered all the basics. |
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