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Reads & Picks

I like to read about art and the art business in all it aspects. Hardly surprising. Art historical works as well as pure financial information. Arts marketing as well as audience development, art fairs, market trends, how art galleries cope with new challenges. Blogs as well as newsletters. It helps to break through all the buzz and clutter. I follow no plan, no strategy. Yes, I am an omnivore. and artists, between art dealers and their stable, the lives of remarquable art dealers, the history and
evolution of the art market. Old and new, classics and not so common books. I don't aim to force anyone into my reading routine. If only I can help you discover some interesting reads.

 

The amount of information published daily on web marketing is even more overwhelming. It demands time and discipline to break through the clutter, filter the fluff and distil level-headed information. Even I document myself daily on the latest evolutions you will not find it here.
Bu tit doesn't mean you'll find here all the latest tips and tricks. I always respect a lot of time before I adopt a new strategy. It has to proof it's raison d'ĂȘtre first. Tools, software... it social media and so on. Which strategies to tailor for contemporart art galleries, which tactics to use
to get better conversion rates, how to optimize usability and accessability, how to incorporate social media in the marketing strategy. If buzz and fluff in the art world are legendary, The web changes constantly,
so do the strategies and tactics to get noticed and ranked.

 

I could easily keep all this information to myself. But I prefer to share it with you in monthly selections. Tools, documents, videos, some noteworthy readings and findin
of the books and documents I've been reading as well as noteworthy articles on web tactics, methods and web marketing
strategies I've discovered during the last weeks.

Reads

Books

 

The necessity of artspeak: the language of arts in the Western tradition

The necessity of artspeak : the language of arts in the Western tradition

Author: Roy Harris
Publisher: London, Continuum, 2003
ISBN: 0-8264-6079-8


Summary:
A linguistic approach of the language art theorists and critics use,
presented in a historic context.

Why you should read this book too:

Art critics and theorists are often called upon by art galleries
and art institutions to add their judgement. No doubt, critics
are considered to be the makers and breakers of talents and careers.
In parallel art theorists have influenced, for centuries, the perception
of the arts and what art is.

Yet, if we match their writings, theories and complexities with
the daily gallery practice, it is as if these art professionals live in
a world apart governed by their own idiom. By trying to serve the arts
with their writings, they surely have conquered a secure place in the art
world. And they continue to do so by coming up constantly with new
definitions, theories and insights.

Allies or ennemies?

How is it possible that even the most erudite art enthusiasts,
the most experienced gallery owners are so willing to accept what these
art professionals almost force them to adopt? Why are their writings so
influential that art enthusiasts and professionals alike continue to be
taken in by yet another furore, new definitions or a latest trend ?

This book explains (or reveals?) who these art professionals really
are and where their profession comes from by retracing their history and
evolution. Starting with the philosophers, then the art critics and
lately the curators this book tells a fascinating history of a group
justifying its existence in the art world as a profession on its own
since centuries.

But what makes this book really fascinating is its focus on the issue
by excellence with art speak and art critic: the linguistic assumptions that
are at the origine of the genre since the classical period in ancient Greece.

And it truly is a real eye opener to read how the goals of art critics and
theorists aren't always as 'high hearted' as most art enthusiasts tend to
believe.

 

 

 

   
S. Krug_Don't make me think

Don't make me think

Author: Steve Krug
Publisher: Berkeley (CA), New Riders Publishers, 2006 (Second edition)
ISBN: 0-321-34475-8


Summary:

If you never conducted a usability test or a general survey you can't realize
how your visitors interact with your gallery site.

 

Why you should read this book too:

You can easily understand and implement what Steve Krug suggests.
Even if you just follow-up on your programmer's interventions on your
website from the sideline.

Steve Krug would probably be the first to admit that it is tempting
for a private art gallery to invest in superior web design first.

Although the concepts of many gallery sites offer a unique visual experience,
they do so at the expense of clear navigation and sound structure.

This is mainly because the concept is too absorbed by the design; and
ease of use gets overruled by the lavish, often minimal look & feel.

Small details look obvious... only after Steve Krug has pointed them out.
He observed how visitors actually interact with web sites, rather than how
gallery owners might think they look at their sites.

Although many usability problems seem evident at first, 'Don't make me think'
is a real eye-opener to some vital but often overlooked information.

Written in a conversational style, for non-technical people, it's a wonderful
invitation to try to understand the many questions your visitors are facing.

Yet, above all it is a genuine checklist to ensure you've covered all the basics.
Read, compare and implement. Your visitors will thank you... by coming back.

   
 

 

   

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