and access your hands-on
web marketing strategy


Your Art Gallery Hub's bonus when you join


A powerful, goal driven
approach to opportunities
you overlooked so far.

Sorry, right now
I can't accept
new subscribers.

Please contact me at to join the waiting list.











What bugs you?

Does anything on this page hinder or even irritate you?

I would love to know. Nothing is unimportant, too small or too big.

If there is something I can fix, I will certainly do it.

Please let me know right away



Do you qualify for this position as gallery director?

To meet its growing success a fast-paced contemporary art gallery is offering a unique full-time position as gallery director. To meet the gallery's high standards only applications of candidates with a proven record in a similar capacity will be retained.
Please apply only if you are willing to accept the irrevocable conditions.

Words: 787 - Reading time: 3.5 min.




How to give your art fair announcements more impact

Congratulations. After months of impatient waiting, you finally received great news: your art fair application has been accepted. This major participation may well represent the crucial step towards international recognition. Reason enough to spread the news asap. Should sending your visitors to the site of the art fair do?

Words: 1046 - Reading time: 4 min.




How to turn an Error 404 page into a unique branding opportunity

Arghh.... the 404 File Not Found message. We all experienced it with our site. Did your visitor mis-type your URL? Or did he use an out-dated bookmark? For a start, don't blame your visitor.

Words: 826 - Reading time: 3.5 min.




When did you send out your last survey?

A survey!? You run a contemporary art gallery, not a poll agency. I know. Still, seriously now: when did you ask your visitors' opinion about your gallery's site lately? Never done so far? Why should you anyway?

Words: 1357 - Reading time: 5.5 min.




How a few well-chosen words lead to priceless results for your visibility

Grace Kelly, Jacky Kennedy, Audrey Hepburn ... they all favored a discreet accessory as the finishing touch for their wardrobe: an unobtrusive necklace of natural pearls. Its effect on them was always stunning. Not in the least because it is priceless in all its facets. Now replace 'pearl necklace' by 'keyword phrase'.

Words: 1022 - Reading time: 4 min.





If you like the articles, just 'Join' to your right or at the end of this page. You not only gain access to the Back Room, you'll receive also "The 6 Questions you need to ask yourself".

This little booklet will open a challenging new environment and I am sure it will be of essential help if you want to start the trajectory on your own./p>

Not convinced yet? Why not drop me a line and tell me what subjects you would like to see here?


Luuk Christiaens

Email me




P.S. If anything on this website bothers you, don't hesitate to write me about it. If you don't complain, I can't re-evaluate and fix things. No matter if it is too small or too large. Whatever I can fix, I certainly will.



to receive your new marketing article approx. every 4 weeks



[Previous open articles]